Have you ever heard of the ‘Google AdWords’ expert named Perry Marshall?

Perry said “Nobody who bought a drill actually wanted a drill …

They wanted a hole <— 

Therefore, if you want to sell drills, you should advertise "information about making holes" … NOT information about drills!

Think about that statement for a minute … and then let me ask you this question:

Are you advertising the hole or the drill? If you’re not sure, here’s a hint … your business is the drill …

“Succeeding at that business” is the hole.

Key Point

 – Effective Marketing is the ability to educate people on how their greatest needs (their “hole”), can be filled with your home business (your “drill”)… And

then motivate them to take action.

My definition of “Effective Marketing” has several key components…

1) You must start by educating your prospects (don’t sell them right away)

2) Your focus needs to be on their “hole” (their greatest needs)

3) You must show the connection in how your business (your “drill”), fills their “hole”

4) You must get them to take action

Your focus needs to be on their needs … and here’s where I’ve found that almost all internet marketers have failed …